List of ethical online marketplaces in the UK

Shopping ethically and sustainably can be tricky! 

Especially these days, when even the big corporates have got involved and greenwashing is rife:

("greenwash", noun, disinformation disseminated by an organization so as to present an environmentally responsible public image). 

How do you know for sure that the brands you are buying from and the products you select are what they claim to be?

Here is a list of ethical online marketplaces in the UK, along with the criteria they use to assure their claims:

1.  Dirty Hippies (

Here at Dirty Hippies ethical online marketplace we only work with UK-based Partners that meet our list of strict ethical criteria, and we only list products that fulfil at least one ethical goal.  We also run or take part in several initiatives ourselves to help make the world a better place. 

What are the criteria for Partners?

Our Partners must confirm that they meet ALL of the following criteria:

  • All employees treated fairly
  • All employees paid fairly
  • No unpaid internships
  • No discrimination whatsoever
  • Whistleblowers supported
  • Ethical supply chain assured
  • Demonstrate commitment to leave the world a better place than we found it

What are the criteria for Products?

Each Product must meet at least ONE criteria:

  • Carbon Neutral
  • Educational
  • Energy Efficient Production/Use
  • Fairtrade
  • No Single-Use Plastic
  • Organic
  • Recycled/Upcycled/Vintage/Handmade
  • Responsibly Sourced
  • Vegan/Vegetarian/Plant-Based

How are these claims assured?

Right now, we use Partner self-certification and remote spot-checks.  However, we are excited to announce that we are developing an independent Supply Chain Ethical Credentials Audit, in consultation with industry professionals.  As far as we know we are the very first Marketplace to be doing so. More info coming on this soon!

What initiatives are you involved in?

Many of our Partners are involved in initiatives such as planting trees, working with animal and environmental charities, and committing to an entire ethical and sustainable supply chain.  In addition to this, Dirty Hippies has carbon offset and tree planting goals, and also works with various mental health charities such as Mind.  We need to learn how to better protect both our Inner and Outer worlds.

2. Wearth London (

Wearth was launched in 2017.  All of their products are vegan and cruelty-free.  70% of their products are made in the UK.   They are committed to using minimal environmentally friendly postage packaging and keeping the amount of plastic used for products in general to an absolute minimum.  80% of their brands have a female founder.

3. Ethical.Market (

Ethical.Market was founded in 2013 and their one mandatory standard is Fairly Made to ensure that items are sweatshop-free and encourage a world with better working conditions.  They also allow sellers to assign one or more 'stamps' to their products to assure various ethical credentials.