Partner Profile - SoleCup


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SoleCup is a Birmingham based family run company focused on creating long-life alternatives to disposable items. We’re on a mission to reduce waste and improve taste for coffee, tea and smoothie drinkers.

Our eco-focused company has grown out of a love for good coffee and the simple idea that using less and caring for the environment are the basics of a sustainable lifestyle.

We all know disposables have got to go. More than 400 billion disposable cups are thrown away each year. What’s worse is that most of those are not recyclable and we don’t think they do anything for the taste either!

And so SoleCup was born, a long-life multi-use reusable glass travel mug. Its perfect for coffee drinkers but uniquely it can also be used for tea infusions and smoothies.  Meaning there is no need for extra cups for different occasions. It’s also coffee shop friendly and will save you some money at the till.

We want you to know we are passionate about reducing the use of disposable cups and single use plastics and we encourage a refuse, reduce, reuse and recycle philosophy.  We have carried this philosophy into products we have added to the range and ensure all packaging is either recyclable or bio-degradable.

Meet Our Founder, Annie:

SoleCup was created by 25 year old Annie Powers from Birmingham.  The idea came while at university, where Annie gained her masters degree in Environmental Engineering, after seeing how many cups were discarded on campus every day.  Being a painter by passion, it was a natural step to couple her creative and engineering talents to come up with a solution. 

Ever since, Annie has been running SoleCup out of the kitchen while helping to look after her ever growing family, including two beautiful baby twins, Annie’s niece and nephew. 

As the business and the SoleCup team grows, Annie’s ethos is at the core of every business decision; to create an ethical company focused on developing long-life sustainable alternatives to single-use disposable products.

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